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Debit Transactions via PayMeNow Software

Debit is an electronic payment method that allows cardholders to access funds from their bank account at the point of sale using a debit card and a Personal Identification Number (PIN). The cardholder must enter a PIN to authorize payment of goods, and once the transaction is authorized, the money is debited from the cardholder's bank account and credited to the merchant.

This service allows customers to securely purchase products and services using their existing bank account while allowing businesses to expand their online payment options beyond credit cards and significantly reduce their processing fees.

PayMeNow is a pioneer in the transaction processing arena, and we continue to consistently provide our customers with leading edge products, ensuring every competitive advantage.

Advantages of offering PIN based debit transactions:

  • Reduced Processing Fees - Merchants are charged a flat fee for each on-line (PIN based) debit transaction instead of a percentage rate (discount fee) plus transaction fee.
  • Reduced Fraud - Purchases are authorized at the time of sale, reducing the potential losses inherent with other types of payments, such as paper checks.
  • Eliminates credit card chargebacks - PIN based debits are not subject to chargebacks.
  • Transactions cannot be downgraded - PIN based debits are not subject to the downgrade fees that sometimes apply to credit card transactions that did not qualify for the best rate.

What is a PinPad?

To process PIN based debit transactions, the debit card must be swiped through a PIN Pad terminal that has been programmed with a unique encryption security code. Instead of signing the receipt for the transaction the customer will be prompted to enter his or her PIN number into the PIN Pad. The terminal will encrypt the PIN number and pass it to the bank for verification.

MagTek keyboard wedge swipe reader

Simplify, protect and speed transactions that require PIN entry

  • Simplify, protect and speed transactions that require PIN entry 3-track magnetic stripe reader reads ISO-standard cards and AAMVA driver's licenses
  • Software drivers for Windows® 98 / ME / NT / 2000 / XP
  • Choose from USB, RS-232 or PC keyboard wedge interfaces
  • Secure and tamperproof; protects PIN encryption keys per ANSI 9.8
  • Graphics make swiping easy for consumers
  • Small and stylized; conserves premium counter space

I'm already processing debit cards without a PIN pad. 
Isn't that sufficient?

There are two types of of debit card transactions: PIN-based (online) and signature-based (off-line). Debit cards that have a VISA or MasterCard logo on them can be processed without entering a PIN code. These types of transactions are referred to as "off-line" debit transactions. In this type of sale the merchant accepts a debit card the same way in which they would accept a normal credit card. The card is swiped through the terminal and the consumer signs the receipt. As far as the merchant is concerned there is no difference in the way a credit card or an off-line debit card is processed. Funds are transferred from the consumers bank account just as in a PIN based ("on-line") debit transation. However, the main disadvantage to the merchant is that the same discount fees charged to credit card transactions also apply to off-line debit transactions, significantly increasing the expense of processing.

  • PIN-based - The cardholder’s ATM, debit or check card, Personal Identification Number (PIN) and a magnetic-stripe reader are used at the point of sale to provide fast, efficient online debit transactions. The POS terminal dials for an authorization directly to the card issuer, and the cardholder’s checking account is immediately debited for the transaction. Your customer receives a speedy and convenient payment choice, while you reap the rewards of immediate funding, a low transaction fee and chargeback protection.
  • Signature-based - MasterCard and Visa-branded debit cards, often referred to as check cards, may be accepted at any credit card POS terminal. Unlike PIN-based debit transactions, signature-based purchases are debited to the cardholder’s checking account within 2 to 3 business days rather than immediately. With signature-based debit, you’ll pay a little more to process a transaction, eliminate the customer cash-back option and receive little protection against potential chargebacks.

What do I need to start accepting PIN-based Debit transactions?

Contact your Merchant Account provider and request that your account be configured to accept Debit/ATM cards. Then contact PayMeNow customer service and we will activate the debit payment type for your gateway account. After activating your account and receiving a PIN pad swipe terminal, you can start processing debit transactions using the Process Debit option in the PayMeNow Virtual Terminal.

The Pay-Me-Now Software Includes Free Tools to Process Credit Cards Through Your Website

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Bluefin Payment Systems LLC is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA. & Deutsche Bank, USA, New York, NY. MSP/ISO of Elavon, Inc., Georgia and MSP/ISO Canadian branch of U.S. Bank National Association and Elavon.